REEL MOTION
Music Marketing & Promotion Management (Monthly Retainer)
What this is
Reel Motion is a monthly music marketing and outreach management service designed to move a record outside of the artist’s own page.
The service runs targeted digital outreach to aligning creators, media pages, DJs, dancers/choreographers, and music review outlets so a release gains visibility, placements, and measurable activity within a 30-day cycle.
This is a monthly marketing retainer built for active artists who want consistent promotional motion without managing outreach themselves.
What the service does
Each month, Reel Motion executes a structured outreach cycle behind one selected record.
Monthly deliverables:
~30 targeted promotional outreaches
follow-ups behind all active conversations
coordination of free and paid placement opportunities
weekly activity tracker with status updates
approval routing for any paid opportunities
Outreach is focused on channels that create real listening and visibility:
micro-creators and user-generated content
theme and repost pages
DJs and mixshow outlets
dancers and choreography creators
music review and commentary pages
One primary promotional lane is selected and run each month to maintain consistency and measurable results.
How it works
1. Song selection
The artist selects one primary record to push for the month.
2. Lane selection
One promotional lane is chosen based on best fit:
micro-creators (UGC)
theme/repost pages
DJs & mixshow
dancers/choreography
music review pages
3. Outreach cycle
Targeted outreach and follow-ups run across a 30-day cycle to generate placements, posts, spins, and exposure.
4. Tracking & approvals
Artists receive a weekly tracker update showing:
outreach activity
responses
placement opportunities
any paid asks requiring approval
Some placements are free. Some outlets charge promotional fees.
All paid opportunities are sent to the artist for approval before any spend occurs.
Expected outcomes
This service is built to create consistent promotional motion, not viral guarantees.
Typical monthly outcomes depend on record quality, fit, and budget for paid placements.
Free-only promotion:
0–2 placements typical
With paid media budget:
2–5 placements typical
Results are measured through:
placements/posts
creator usage
DJ spins or support
audience activity and growth
Pricing
Monthly retainer: $250/month
Month-to-month. No long-term contract.
Optional Paid Media Budget (recommended):
Used only for approved paid placements when opportunities arise.
Common budgets: $150 / $300 / $500 monthly.
Who this is for
Reel Motion is built for:
independent artists actively releasing music
artists with finished records and visuals
artists seeking consistent promotion outside their own page
teams who want structured outreach without hiring full marketing staff
Who this is not for
artists without released music
artists expecting guaranteed virality
artists unwilling to approve or invest in promotion when needed
Why this model works
Most music releases fail to move because outreach is inconsistent or never executed.
Reel Motion provides structured monthly promotional execution so releases receive continuous exposure across relevant digital channels.
This is the same retainer-based promotion model used by independent marketing teams and boutique music promotion agencies, simplified for direct artist use.
Start
Monthly slots are limited to maintain quality of outreach.
To start a cycle:
confirm monthly retainer
select record
select promotional lane
outreach begins within the week
