Pricing
Music Marketing & Promotion Management Pricing
Monthly Music Promotion Cost
Reel Motion is structured as a monthly music marketing retainer designed to provide consistent outreach and promotional placement activity for one selected release.
Monthly retainer:
$250 per month
Month-to-month. No long-term contract required.
This pricing reflects standard independent music marketing retainer rates for targeted outreach and promotional management services.
What the monthly retainer includes
Each 30-day cycle includes structured digital promotion and outreach management for one record.
Monthly deliverables:
~30 targeted promotional outreaches
follow-ups behind active responses
coordination of free and paid placement opportunities
weekly outreach and placement tracker
approval routing for paid promotional opportunities
Outreach targets are selected based on best fit for the record and may include:
micro-creators and user-generated content
theme and repost pages
DJs and mixshow outlets
dancers and choreography creators
music review and commentary pages
One primary promotional lane is run per month to maintain consistency and measurable activity.
Paid Media Budget (optional but recommended)
Some promotional placements are free.
Some creators, pages, or DJs charge promotional fees.
To allow fast approvals and stronger placement volume, artists may set a monthly Paid Media Budget.
Common monthly paid media budgets:
$150 — testing level
$300 — standard recommended
$500+ — accelerated placement volume
All paid opportunities are sent to the artist for approval before any spend occurs.
Realistic placement expectations
Placement outcomes vary based on record quality, fit, and budget.
Free-only promotion:
0–2 placements typical
With paid media budget:
2–5 placements typical
The goal of the retainer is consistent promotional motion and measurable exposure within each 30-day cycle.
How this pricing compares to the market
Independent music marketing retainers typically range from:
$500–$2,500/month for boutique agencies
$2,500–$10,000+/month for PR firms
Reel Motion is structured as a streamlined outreach retainer for independent artists seeking consistent promotion without agency-level pricing.
Payment structure
Monthly payment required to begin each cycle.
Accepted methods:
card subscription (autopay)
bank transfer or direct payment
Paid media budget, if used, is separate from the monthly retainer and only applied to approved promotional placements.
Start a monthly promotion cycle
To begin:
Confirm monthly retainer
Select record
Select promotional lane
Outreach begins within the week
Monthly client capacity is limited to maintain quality of outreach and placement coordination.
